How to Boost Your E-commerce Business on Instagram with Low Budget?

With over 800 million active users on the platform, Instagram is probably the modern-day rising superstar among all the social media marketing channels. Being constructed sprucely to attract users who are looking for visual content and connect with other users all over the world, Instagram also allows e-commerce brands with an equal opportunity to grow their business. Besides, the platform can be a great marketing tool if utilized properly, thanks to the wide array of features available.

Although the platform is witnessing a massive growth in terms of audience and marketing success every day, it is easy to enhance your audience outreach and marketing campaign compared to other platforms. Take a look at some of the steps through which you can build your e-commerce brand and gain real Instagram followers.

Ensure Your Content Exudes Branding:-

It goes without saying that Instagram is all about rendering an aesthetic appeal to your brand on the social media. This calls for high-quality images that are impeccable in nature, along with the strategic scheduling of the posts. Curating your Instagram news feed is an important factor, as it will help you in deciding how to schedule your posts accordingly and gain more engagement on the platform. You can choose your own brand filter and use it in all of your images to maintain the consistency and allowing your audience to recognize your brand much easily. No matter what your vision is, using the platform for telling your brand story and entrepreneurship will attract and compel the audience to visit your online storefront.

Adhere to the Rule of Thirds

When it comes to delivering a balanced message to your audience without being overly promotional, it is critical to adhere to the rule of thirds that is mentioned below:

  •         Conversational Posts: This implies that you should entice your followers to participate in an ongoing conversation. It can be done through contests and giveaways by offering rewards and incentives.
  •       Promotional Posts: This covers the product or brand-related content that you market on the platform.
  •          Sharing Posts: This includes cross-promotion with influencers, other users, and accounts.

Product Tagging

Setting a shop section on the social media platform is an absolute must for every e-commerce business that is looking to boost their sales. This is now highly possible with Instagram as it allows you to tag products in the posts just like you can mention people with an intention to make them more shoppable. With product tagging in your content, you instantly transform your social media marketing platform into a sales channel via an easy to set up procedure.

Curate Hashtags

Conducting a hashtag research is an important factor when you are promoting your e-commerce brand on Instagram. As hashtags form a great marketing value when it comes to the visual-sharing platform, taking some time to conduct a hashtag research will really help in crafting and making your content a success. Also, make sure that you are keeping an eye open on the trendy hashtag in order to be stable in the marketing game.


Focus on higher engagement when it comes to using Instagram for promoting your e-commerce business and more people will visit your online storefront. Adhere to these tips and ensure fuelling your sales. 
How to Boost Your E-commerce Business on Instagram with Low Budget? How to Boost Your E-commerce Business on Instagram with Low Budget? Reviewed by Pravesh Kumar Maurya on September 05, 2018 Rating: 5

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