Seven Ways to Make the Most Out of Email Marketing for Your Business Success

Email marketing is the act of sending a commercial message, typically to a group of people using email. It usually involves using advertisements, request business, or solicit sales or donations, and it is meant to build loyalty, trust or promote brand awareness. Email marketing is a highly effective digital marketing strategy of sending mails to both customers and prospects. Through effective email marketing, you can turn prospects to customers and turn one-time buys into very loyal customers. To sum it up, email marketing is facilitating e-commerce development. This article is an effective guide on how to make the most out of email marketing for the success of your business.

Get Personal:-

If there is one reason a lot of persons delete emails or program my phone or computer to delete certain emails after sometime is very simple. Some mails are sent to me as if I am a robot not a human being. In other words, most broadcasted messages irritate a lot of persons including myself. Imagine after patronizing an establishment for more than ten years, their email to me still reads “dear sir/madam”. Getting personal with your prospects is no easy job but what is what doing is what doing well. Replacing the typical “sir/madam” with their names is off essence as it gives them a sense of value. The next point will help on how to get personal with your prospects and customers.

Get a Comprehensive List:-

            You can't get personal with people you don’t know, how then do you know people? By keeping a proof of the fact that you know them. Getting a comprehensive list of your subscribers as well as customers is of utmost importance. Keeping a list is very important as it also help you gauge the success of your marketing strategy. A good magento e-commerce agency comes in handy. A lot of  companies are guilty of keeping only list of their customers or subscribers without really taking into cognisance their prospects. Getting personal with your prospects will make them feel like they are already customers and even motivate them to become one.

Informative Content:-

            The best way to get people’s attention through is by giving them information on things that affect and concern them. Many establishments using mail marketing make the mistake centralizing the contents of their mails around their business or organization. Informing your customers and prospects with facts and happenings about the industry or niche you’re part of is a better way to get their attention. This projects that you’re as concerned about their wellbeing as you are about your business.

Sort Contents Based on the Different Individuals:-

Sorting contents based on the interests of your customers and if possible prospects is very important as it a very good way of catching their attention. Besides using their names as recipients, sending them contents that suits them is a good way of communicating to them the fact that you value them. If you don’t send them contents that interest or suit them, they may see your message as a broadcasted message with merely the names changed and this will not help bring the most out of your business.

Include Links in Your Email:-

The essence of email marketing like every other form of marketing is to create brand awareness and ultimately promote sales. When there is no increase in sales, your strategy wasn’t successful. I then find it funny that even in this twenty first century that people don’t include their links in the mails they send to their customers and prospects. Attaching a link is very important when sending mails to both customers and prospect. This could help drive traffic to your website as humans are very inquisitive in nature and as such may click on the link out of curiosity; there you have it, one more customer.

Avoid the Use of Spammy Mails:-

            There is a very thin line between overzealousness and desperation; the earlier marketers understand this fact the better. I could’ve called what some marketers do email marketing but I won't because it is not. Email marketing the last time I checked is usually sent to customers and prospects. The “prospects” may be what is probably confusing some marketers into abusing mail marketing. It is key to avoid sending mails to individuals that have not subscribed to it. This is very important as it paints the company whose name is contained in the email a not too good reputation. Always ensure that the individuals who receive your mail subscribed to doing so.

Mailing Frequency:-

            One tip to help keep your mails out of the spam folder is the avoidance of flooding your subscribers’ inbox with too many mails. In as much as you want to create awareness, it is more important that you respect your subscriber by not scaring them with incessant mails. This is very important as you’re likely not the only one providing that individual with a commodity or a service. Before you start using email marketing, it is important to determine what you'll be sending to your subscribers and at what rate.

Junaid Ali Qureshi

is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech, Smart Progos Tech and eCig