Quintessential Guide For Developing Internet Marketing Strategy For Millennials

It is no secret that the millennial generation, that is the young adults aged from 18 to 34, has become the focal point of all the major digital marketing strategies for the past decade. The millennials are a 200 billion strong population and winning their trust and loyalty can turn out to be a major boon for any company. Every generation comes with its own sets of characteristics and the same holds true for the millennials. The individuals of this generation understand when they are being pitched and thanks to all of their tech-savvy nature, they can spot a fake from miles away.

If you want to take your business to new heights through online marketing, capturing the attention and having the faith of the millennials is crucial to it. As the generation continues to become mature, the brands need to match up to their changing needs and situations to rightfully market to them.

Be transparent in dealing with them:-

Millennials prefer to rely on an organization that has transparency in its dealings. You can attract them to your brand by showing them behind-the-scenes footage of what your company is working on. You can create a short video or share high-quality photos of the clients, products, or employees and their stories related to the brand.

Show them the humane side of your brand online and they will be in a better position to connect and relate with the company. The key to preparing a marketing strategy for the millennials is keeping it simple but effective enough to seem real and relatable to the millennials.

Attend them where they are:-

Keep in mind that the ways of communication for the millennials have undergone a sea change. So, when you need to capture the attention of the millennials, you need to catch them where they are. When setting up a digital marketing campaign, use social media, games, texting, and fun apps to grab their attention. Thinking out of the box is a prime requisite when you want to reach out to the millennials.

If you are just starting out in the world of business and online marketing, your first step would be to open a page for your business in all the major social media sites like Instagram, Facebook, and the likes. You need to make your presence felt in the online world to be able to make your mark in the purchasing decisions of the millennials.

Use social media influencers:-

The social media influencers are powerful enough to pivot your brand to new heights of success. They are the people that the millennials look up to as their fashion and lifestyle icons. They are more likely to follow the advices of the influencers rather than some hotshot models or celebrities.

To a millennial, these people are that are more like them and can better represent their view and ideas. For instance, when Cassey Ho, a major fitness influencer, uploads an Instagram video sporting the latest collection from Nike, the fans of her would definitely consider that the product is worth spending money for. So, understand the influencers that can promote your brand and approach them to help in making a name for your brand. There is hardly any easier way of marketing than this one.

Challenge to bring out their creativity:-

Tap on their super creative brains to make your online content more inventive and creative. You can have a contest on your page with regards to a current product or commercial to invite their responses. Ask them to share their photos while using your product, be it buying makeup products or blazer online, and then share those photos on your page. You can have a contest where you arrange some goods to be gifted to the winner with the best photo.

Take a leaf out of the page of the famous makeup brands like Maybelline or Mac who constantly share pictures of the followers who use their products. This acts as an encouragement to the users to avail more of their products in order to feature on those pages and garner more followers in the process.

Let them have a say:-

Millennials are interested in taking more of a hands-on role when it comes to being interested in a brand. Traditional methods of marketing involved creating a product and then hoping that the consumer will like it. But right now, there are plenty of options through which a consumer can have a say in the product.

The best example of getting the customer involved was shown by Lays in their “Do us a flavor” campaign. They put a call out to their fans and ask them to offer new flavor ideas and vote online for the winners among the chosen ideas. In this way, you can also create a sense of ownership of the product among the millennial consumers. It adds to their sense of loyalty to the brand and helps in developing brand awareness.

Support a cause:-

Simply offering a great value or promising an amazing product is no longer going to make the cut when it comes to the millennials. You need to walk the extra mile when you want to draw in the millennial customers to your product through digital marketing. According to the expert online marketers, millennials are more likely to make a purchase when they see that your brand is supporting a cause.

For example, Toms has started an initiative where they will donate a shoe to a person in need for every pair purchased from the website. Thus, every product you purchase from the website comes with a greater good and that makes the millennials feel that they are contributing to something. The renowned company Warby Parker followed the same philosophy for eyeglasses. So, commit your brand to a cause and spread the word online to garner favors with the millennials.

The good thing in preparing any marketing strategy for the millennials is that they are not really brand conscious. So, regardless of how big or small your company is, they will come to you with the use of the right strategies.
Quintessential Guide For Developing Internet Marketing Strategy For Millennials Quintessential Guide For Developing Internet Marketing Strategy For Millennials Reviewed by Pravesh Kumar Maurya on July 17, 2018 Rating: 5

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