4 Big Misconceptions about PPC and SEO

SEO's and PPC's have been around since the 1990’s but they are still misunderstood in this era of digitalization by some business owners. CEO's have so much on their plate and some may not be able to follow up on the newest SEO practices and still have vague view of how SEO can help increase traffic and turn their business to gold.

It is necessary for a business to have an SEO team to implement these practices but in the absence of them, you can ask an agent from any experienced Magneto Ecommerce Agency or SEO Agency to help you review and implement changes to your website so they are optimized and bring in organic traffic that will turn to conversion.

With that said, here are 4 top misconceptions CEO's and other people do have about SEO's and PPC's.

Misconception 1: It's all about rank

Ranking is not the end game in internet advertising like before, your business page can show up on search engine results and might not get clicked. People are wiser now, they don't just click on the first URL they see which accounts to 62% of clicks according to CTR, they now look through to see the most useful URL with a compelling message.

Your website ranked on the first page of search engine does not guarantee it been a success, you can get clicks but that does not translate to actual buyers or customers if you can't convince them in your site to get your product or service.

Misconception 2: Short keywords work

In search engines, long tail keywords actually get more conversion rate than short tail keywords because long tail keywords are more specific and according to Google, most people search for results using about 4 or more words. Short keywords get your business website the much needed traffic but long keywords will get you the qualified traffic.

Misconception 3: Paid Ads help SEO

This is another misconception people do have that paid ads help your organic rankings. PPC can only make people aware of your company’s product or services on search engines and can earn your site links and other quality signals but good content is what brings about the conversion.

Misconception 4: Advertise only on Google

This is a pure myth. Google has the largest number of searches and clicks but you can also get the number of clicks you require on other search engines like Bing or Ask.com among others and they can give you a better ROI and conversion rate.


In as much as it is crucial to stay ranked in search engines and you need PPC to generate leads and sale, you should also know that clearing up your misconceptions about these tools will help you broaden your knowledge and succeed in the efforts you put in acheiving a desirable business.

Junaid Ali Qureshi
is leader/representative/frontrunner of an expert magento development team and an experienced digital marketing specialist dedicated to develop intuitive, well crafted, smart websites having blistering opening on search engine(s) making time and money worthwhile. His current ventures include magentodevelopers.online ,Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig. 
4 Big Misconceptions about PPC and SEO 4 Big Misconceptions about PPC and SEO Reviewed by Pravesh Kumar Maurya on July 09, 2018 Rating: 5

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