The Importance of Including Great Product Images in E-Commerce

To make a business successful, the key point is to never overlook even minute detail. People usually ignore the importance of images in e-commerce. The point is that your product can never be convincing enough if the customer hasn’t seen it. What people need to realize is that uploading an image of poor quality gives a more bad impact of the product than no uploading at all. As it is a common proverb, the first impression is the last impression, it the image is not good enough, do not consider your customer interested.

A picture says much about a brand, always try to make it as appealing as you can. Here are some tips for taking great picture and importance of pictures in E-commerce.

  • Quality of the picture:-

Consider yourself as a customer, you have two options. One where you see a picture of products and the pixels of the image are extremely distorted, and most of the image is blurred out. You cannot have a look at the details, as the picture quality is not allowing you to. The background of the image is not proper too. Now there is another situation, where the product is placed beautifully and the lightning is good. The image had HD quality and you can see every minor detail just by zooming in. What will you prefer? Quite obviously, the second option.

  • No need for professional photoshoots:-

I’m not saying that you should not prefer professional photoshoots, the only problem is that the professional photoshoot scan cost you a fortune. But it has its own perks, it can make an ordinary thing look extraordinary with just one click.

It is not necessary to hire a professional for getting the perfect picture, you can take good pictures of yourself, all you need is the right content. Here is a list of things that you are going to need for capturing good photos:

1. Good lightning:-

For capturing true beauty and details of the product, it is necessary to have good lightning. It enhances the features to great extent. It is always recommended to use natural light. Natural lightning gives the impact that the picture is not an illusion and it actually is showing the quality that the product contains. Artificial lightning is always a second option, as it might give the impact of the photo being highly edited and non-natural.

2. Use digital camera:-

The digital camera ensures the HD quality of pictures. No matter how good your phone’s camera is the pixels are going to be shattered when you edit the picture or else when you upload it. There is no need to worry about the money for buying a good camera as per digital cameras are available in much less money. Digital camera under $200, like Nikon CoolPix A10 and Canon Powershot SX410 IS will be perfect for this purpose.

3. Clear background:-

Make sure that there is nothing in the background to steal the focus. The viewer attention should be all focused on the product. Choose a clear wall, especially white walls. They are proven to be the best one for such purposes. This will also save your time needed for the editing purpose.

4. Right editing:-

When you capture a picture, no matter how good it is, it will always need some editing. Enhance the colors. Most of the editors offer auto enhancement. This feature does all the right editing according to the pictures and you do not need to do it manually. If your editor does not offer such feature, increase the brightness and colors so that the quality of the product is enhanced. Avoid extra usage of filters.
The Importance of Including Great Product Images in E-Commerce The Importance of Including Great Product Images in E-Commerce Reviewed by Pravesh Maurya on June 26, 2018 Rating: 5

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