8 Reasons Why SEO can never be Outdated in E-Commerce

What is e-commerce SEO? Well, simply put it’s when you receive consistent and quality traffic organically from sites like Google, Yahoo, Bing, etcetera. Every new business needs to generate enough customers to be able to survive but how do you get those customers if you’re not showing up in the search result of various websites? Well, the question then arises: How do you show up in search results? The answer’s quite simple actually: SEO or Pay Per Click Ads (PPC). PPC has grown in popularity lately but this article will convince you why that is so when SEO is clearly the more impactful strategy of the two. So here are the top 8 reasons why SEO can never be an outdated concept in e-commerce.

1.      SEO Absolutely Free:-

Ever heard of having a slice of cake and eating it too? Yes, well, I haven’t either except when I came across SEO. SEO isn’t completely free because even though it requires no money to set you up, it does require your time. So, maybe it isn’t completely free but hey, I think if not the entire slice, you can at least have half of it! Especially since, research has shown that searchers respect organic results more than paid ones. This means that even if you pay for an ad you won’t really get as much or as consistent a traffic that you will with SEO. As a matter of fact, Smart Insights  labeled the difference of people picking an organic result and a paid ad as high as 94% for the former and only 6% for the latter. So, with SEO you’re likely to gain more traffic than with PPC.

2.      SEO Creates Traffic and Traffic Creates Success:-

Since paid ads yield faster results in the short-term, more and more people are beginning to prefer them over developing their SEO skills but you know that the public trusts organic results more. So, outwit your competition by focusing on being number 1 in organic search results because you know that not only is that where your competition is not spending their time on giving you a much wider scope of success of gaining that consistent traffic but also because you know that your product page will have a much better chance of being viewed.

3.      How Long-Term SEO Benefit Trumps Short-Term Loss:-

Yes, it is true in the short-term SEO rarely gives you enough return on your investment. This is because SEO is time-consuming because you have to create the content, advertise the product in the market and establish links to your website. And time is super valuable especially in the beginning when you’re still in the early stages of your investment and need to be continually improving it. But in the long-term when you begin ranking for your keywords, you will often remain in the top search results for long periods of time which will allow your cost per customer to be will be extremely cheap even though your initial investment cost was high. Whereas, PPC is super cheap originally, beginning at just a couple of dollars. However, as time passes by it becomes more and more expensive to be able to maintain PPC since you haven’t mastered SEO and continue to have to pay to retain your ads. This means that once your ad drops, your traffic falls to basically nothing since ads don’t do anything to improve your SEO after your ad is no longer functional. Thus, SEO is essential to long-term success.

4.      SEO Maintains Industry Standard:-

Informza showed that nearly 75% of internet users never actually move past the first page of search engines. So, any company that fails to invest in SEO agencies risks its longevity because it’ll be unable to compete against those who have. The only other option that will remain open to this company will be paying increasing amounts of money for PPC which will only increase depending on the duration and placement of the ad. Thus, adding a burden to the company that may very well sink the ship. Moreover, SEO is maintaining company standards. You see, Google’s improved its search system so that it is better able to accommodate today’s demands. For example, online companies that do not support mobile sites are dropping on organic search results thus, forcing companies to advance with the system. This makes SEO essential not only for visibility but also for quality control of a company and therefore, the industry.

5.      SEO Helps Improve Your Ecommerce Experience:-

Stemming from the point above, SEO is not only a tool that brings you traffic but is also a tool which helps you grow in the direction of the wants and needs of the consumer essentially making your website more friendly and popular amongst your viewers. Hence, making sure your site is visited often enough and thus, giving you a greater chance at success. Quite important when it comes to sustaining and expanding a business.

6.      SEO gets you customers who matter:-

PPC or even social media optimization lead to you investing time towards an audience that has a greater likelihood of not ending up as a paying customer but SEO concentrates your search towards searchers who will actually provide you benefit. For example, an SEO search of ‘dark chocolate brownie’- doesn’t get more specific than this- leads to you. Of course, this person wants to buy it! So, SEO is getting you customers who matter.

7.      SEO increases your attribution points:-

As you rank higher in SEO, SEO will build your brand equity. Once, your brand’s awareness increases SEO will multiply your attribution points which are the number of times a customer sees your brand. Naturally, the more times the customer sees your brand, the more likely they will be to trust it. Thus, making it even more likely for them to become paid customers.

8.      SEO propels offline sales:-

Most people search online before they go to a store so, SEO is basically operating sales offline. This is because many people will walk into your store if they like what they’re seeing online which they’ll only be able to see if your SEO agency has kept you in Google’s good books.

I hope these 8 reasons have moved you to search the internet to find the best SEO agency that suits your requirement so that you can give your business the push it needs towards unlimited success!

Junaid Ali Qureshi

is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers.online.eLabelz, Smart Leads.ae, Progos Tech and eCig.
8 Reasons Why SEO can never be Outdated in E-Commerce 8 Reasons Why SEO can never be Outdated in E-Commerce                                             Reviewed by Pravesh Kumar Maurya on June 24, 2018 Rating: 5

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