8 Secret Tips: MAGENTO On Page SEO GUIDE 2018

Search Engine Optimization (SEO) is one of the most important aspects of any Magento store. It’s not only the off-page SEO which includes citations and links that is important but even the on-page optimizations can be a major contributing factor towards promoting our website. In-fact on-page optimizations, if implemented efficiently can be lead to a major lead generation and ultimately considerable boost in sales over our online store. With more than 80% of online users perform a search on popular search engines for the products they are interested in, SEO is no longer an option, it just has to be there if we need to ensure continued growth in the highly competitive online marketing scenario. While utilizing Magento as a Content Management System (CMS) for our website, we can make use of various Magento On Page SEO settings to ensure best results. 

Let’s have a look at the some of the most impressive and popular tips which are sure to work out for online stores.

1. Meta Tags

Meta tags are a snippet of information about a page on our website. It informs the search engine of the content of the page. Proper meta tags come in pretty handy in ensuring a higher rank of our store on search engines.

- Meta Tags for Products:

We can edit meta description and title for product pages on our website at Catalog -> Products -> Select & Edit Product -> Search Engine Optimization. The newly introduced feature of Products field Auto-Generation can also be used in this case.

- Meta Tags for Content Pages:

The title tags for content pages can be changed from Content -> Pages -> {Content Page} -> Search Engine Optimization.

- Meta Tags for Categories:

Metadata setting for categories can be found at Catalog -> Categories -> Search Engine Optimization.

2. URLs

The URLs for different categories and various products are generated automatically and Magento provides us with options to modify the respective URL Keys.

- URLs for Products can be modified at Catalog -> Products -> {Product} -> Search Engine Optimization -> URL Key
- URLs for Categories can be modified at Catalog -> Categories -> {Category} -> Search Engine Optimization -> URL Key

3. Website’s Title Tag, Prefix, and Suffix

Adding company’s or organization’s name on the store page is considered as a good practice. This can be done at Content -> Configuration -> Website -> HTML Head -> Page Title Prefix & Suffix. This is one of the important Magento SEO tips to be kept in mind during the development of the store.

4. Product and Category URL Suffix

Like Title tags, we can also add prefix and suffix for product and category pages on our website. This can be found at Stores -> Configuration -> Catalog -> Search Engine Optimization. Although the configuration settings allow us to have a different suffix for Category and Products, it is not recommended to do so.

5. Image Optimization:-

The load speed of a website is one of the significant factors while deciding the rank of a website by search engines for any relevant search made on them. Hence, it becomes important to properly manage images in our store for better site performance. Latest Magento version allows us to add an alt attribute for better image optimization. The same can be found at Catalog -> Products -> {Product} -> Images and Video -> Alt Text.

Also, we must change the Alt Text for our store logo which is “Magento Commerce” by default. This can be done at Stores -> Configuration -> General -> Design -> HTML head -> Header

6. Google Analytics

We can add Google Analytics to our store at Stores -> Configuration -> Sales -> Google API -> Google Analytics. In order to enable Google Analytics on our store, we first need a Google Analytics account. We can also add a Google Analytics Experiment Code to any of the product pages available in our store from Product -> Advanced Settings -> Product View Optimization.

7. Google AdWords

Implementing Google AdWords has become relatively simple in the latest version of Magento. The configuration for the same can be done at Stores -> Configuration -> Sales -> Google API -> Google AdWords Details, the details to be filled up in respective fields can be found in our Google AdWords Account.

8. Efficient Indexing

To ensure proper indexing we need to take the following things into consideration:

- Robots.txt

We can specify the list of URLs to be indexed by search engines and a list of URLs which we do not wish to be indexed in this file. The setting for the same can be found at Content -> Configuration -> Search Engine Robots. The Default Robots option is set to INDEX,FOLLOW and this value should be customized only if we need to.

- XML Sitemap

We can generate the XML sitemap of our online store at Stores -> Configuration -> Catalog -> XML Sitemap. Here we can also set the frequency of update for the sitemap based on the frequency of updates made to our store such that search engines always index the latest sitemap which contains all the updated products and categories.

These are some of the most important things to consider for any expert Magento developer of a reputed Magento development company while developing an online store for their clients. The aforementioned points are sure to act as an on-page SEO guide for all existing and upcoming Magento stores. These steps are sure to provide a considerable boost to the popularity of our online store and also generate more and more leads which would eventually lead to an improvement in sales and ultimately more profit to our business.

About Author:

Linda Wester is a Sr. Magento Developer at HireMagentoGeeks Ltd, a company that provides Magento development services in a convenient manner. She is a passionate writer and loves to share Magento relates tutorials.
8 Secret Tips: MAGENTO On Page SEO GUIDE 2018 8 Secret Tips: MAGENTO On Page SEO GUIDE 2018 Reviewed by Pravesh Kumar Maurya on May 17, 2018 Rating: 5

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