The 7 Easiest Video-Editing Tools for Small Business Marketers

The 7 Easiest Video-Editing Tools for Small Business Marketers:

With the constant surge of social media/internet in people's daily lives, digital marketing has been on a continuous rise. There are a lot of tools that a small scale business or even a larger one at that could make use of. I have shortlisted seven best of them that will ensure your business gets the exposure it is capable of.


1) Facebook’s Power Editor:

As of 2018, there are almost 2 billion people using Facebook every day which is more than any other social networking site. This means that the ads you put out on Facebook have a better chance of reaching your targeted audience than on any other website and Facebook's Power editor does just that. Using this tool, you can run hyper-specific advertising campaigns.
The program's detailed framework ensures that your content is getting to exactly who you want while giving you the option to set limitations so that you don't overspend. One of the best features of this tool is that there is no third party fee for creating and managing your ads as your adverts are directly going to Facebook's index. 

2) Nanigans:

The power of social media advertising can't be stressed enough regarding digital marketing, and one of the best tools for that utilizes that power is Nanigans. Its primary focus is on Facebook advertising, it uses Facebook Exchange program for retargeting ads and has other tools that ensure that targeting is efficient and precise. However, the software also has additional features that cater to Twitter and Instagram ads as well. 

3) Google Adwords:

With Google being the world's most used search engine, Google Adwords is an absolute must for any digital marketer. While it is a sophisticated program to master, it is also the most beneficial. It taps into Google's AdSense and displays your ad up first whenever the keywords you've provided are entered into Google's search engine. On top of that, whichever website or apps that use AdSense will display your ad based on the user's cookies or keywords. 

4) Survey Monkey:

Survey Monkey is a research tool that lets you create your own fully customized surveys. It can be used to find out the needs and wants of your customers, website visitors or target group. These studies can be sent out by e-mail or uploaded to your website. Its free version limits you to one hundred responses, but that should be sufficient for many businesses. 

5) Similar Web:

Similar Web is a competitor benchmarking tool that allows you to benchmark your business against your competitors in the industry. It can reveal your competitor's analytics strategies. It can also help you identify new trends in your target market and understand consumer's intent. 

6) Mergewords:

If you are a digital marketer that prefers to your Search Engine Optimization (SEO) to put forward your ads/content, then you'll love Mergewords. Mergewords lets you generate many different keywords variations which save users precious time from having to create various keyword combinations. It is a free website with an easy to use user interface. This tool may be lightweight, but it saves users precious time so that they can focus on more critical tasks. 

7) Google Analytics:

Google analytics is a reporting and tracking tool which has many great features ideal for digital markers especially the ones running their businesses through websites. It has features like conversion tracking, call tracking and more advanced features like multi-channel funnels so you can see what channels people are using to get to your site and then purchase, with that you can eliminate the channels not bringing in any revenue. 

Author bio:


Shawn Marshall is the father of two little girls. He is a digital marketer by profession and is utterly obsessed with the growing technology. He regularly shares her bright ideas on https://squareship.com.

The 7 Easiest Video-Editing Tools for Small Business Marketers The 7 Easiest Video-Editing Tools for Small Business Marketers Reviewed by Pravesh Maurya on January 17, 2018 Rating: 5

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