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Wednesday, 6 December 2017

Social Media Marketing Tips to Leverage on 2018 for Success







Social Media Marketing Tips to Leverage on 2018 for Success:

The emergence of social media in the field of digital marketing has proved to a game changer. Since the social media transformation has opened new doors for marketing, businesses and brands have started to focus on investing in their marketing strategy. In the social media-oriented world, brands are trying to connect with their customers through a range of social channels to build their trust and generate better engagement and leads.


The chief goal of any marketing business is to gain higher visibility where the targeted audience spends most of their time searching for you.

Since we’re heading into 2018 and we think now is a good time to know the crucial social media marketing tips, which will have an effective impact on your marketing strategy and help you in next year.

1)  Chatbots will make customer service faster and easier:


Chatbots have emerged to provide an instant connection with the customers to resolve their issues. The chatbots will assist you in human like conversation acting as a customer service representative to the customer. Chatbots are available 24/7 to assist the customers if they have any query and helps creating good connection and gaining potential customers. As chatbots are gaining popularity, many brands have started to use this software to provide better customer service, deals and opportunities. The brands can interact with its customers on a personal level by solving their questions. Facebook has released their Chatbots last year which became popular as it’s doing a great job assisting people by replying to their inquiries with human assistance. Another examples are Siri and Chotu Bot moreover it’s estimated that chatbots will be seen in more industries in the coming year.

2)  Live video streaming is a must:


Live video streaming is an effective way to engage customers with personalized, raw and non-edited versions. Businesses have started using live videos to promote their brand. Facebook is one such platform that has a live streaming option and reaches out to the maximum audience. Live videos have the potential to keep the viewer’s hooked on once they start streaming the video. In 2018, more and more brands will incorporate live video into their business marketing strategy. Using live streaming will let you gain huge number of visitors and is predicted to be the next best thing for next year.

3)  Ephemeral content will provide optimal engagement:


Facebook, Snapchat, and Instagram stories have introduced the ephemeral content. Ephemeral content is the short videos that last for 24 hours and disappears after the day ends. Brands are starting to post content on their sites with ephemeral content strategy. We can see how Snapchat and Instagram gained popularity by publishing high-quality content and stories keeping the viewers engaged. These stories appear on the follower’s feed and implement them to take a look at your stories. Implementing ephemeral content in your marketing strategy is a must which will continue to engage the users in short period of time.

4) Rise of artificial intelligence and Image recognition:



The emergence of Augmented Reality is giving a relatively engaging experience to the audience on their smartphones. It’s an effective and easy way of reaching out to the customers. Apple introduced iPhone 8 and X this year providing augmented reality experience. Similarly, other social channels are aiming new ways to capitalize AR in their platform. We have already seen Snapchat making use of the AR technology and introducing their Bitmoji icons to create their image. Moreover, we expect a lot of other social channels to introduce this technology in 2018 and taking their business to next level. 
Since 2018 is almost here. These are the social media marketing trends that should be considered while moving ahead next year. We expect some major advancement in marketing and tech world which the businesses will implement to achieve their desired goals.

Author Bio:
Nancy Lamas is a Content Strategy Specialist at one of the best Digital marketing company in Singapore. She has a vast experience of working with businesses and helping them refine their business strategies. 


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